Executive Manager- Sunshine Chevrolet/Sunstar Autos
Kristy Elliott joined her family’s automotive business in 2014 after an almost twenty-year career in nonprofit higher education and healthcare marketing and development. She is currently the Executive Manager of both Sunshine Chevrolet in Arden, NC and SunStar Network (a BDC Company). Her family also owns Don Elliott Autoworld and Don Elliott Ford in Texas. Kristy is a graduate of Baylor University and NADA Dealer Academy. Kristy oversees daily operations of their Global BDC for 5 dealerships, handles their websites and digital marketing while maintaining a position on the Customer Advisory Board for Outsell. Her goal in 2016 was to move 100% to digital from traditional marketing. This paid off because the company has seen increased sales op 42% in New Car Unit Sales CYTD and up 87% in New Car front & back gross CYTD. Most recently, she has participated in Digital Dealer Workshops and is speaking at the upcoming Digital Dealer Conference in April focusing on digital marketing initiatives.